Airth Revolutionary Air Purification Technology: Transforming ACs into Air Purifiers
Air pollution is a major concern in India, with cities like Delhi, Mumbai, and Kolkata facing hazardous air quality levels. While traditional air purifiers provide some relief, they are expensive, consume additional power, and require regular maintenance. Airth, an innovative startup featured on Shark Tank India Season 4, has introduced a cost-effective air purification solution that turns existing air conditioners into high-efficiency air purifiers.
This game-changing technology is set to revolutionize indoor air quality and make clean air accessible to millions of Indians. Let’s dive into how Airth’s air purification technology works, its benefits, and why it attracted a competitive bidding war among the Sharks.
What is Airth’s Air Purification Technology?
Airth has developed an innovative air purification device that attaches to any air conditioner (AC), converting it into an air-purifying system. Instead of buying a separate air purifier, users can integrate this device with their existing AC units, providing an affordable and energy-efficient solution to combat indoor air pollution.
Key Features of Airth’s Air Purifier
✔ Advanced Filtration: Uses HEPA filters, activated carbon, and a microbial deactivation layer to remove pollutants and neutralize airborne bacteria/viruses.
✔ Energy-Efficient: Since it works with existing ACs, it doesn’t consume extra power, making it a cost-effective alternative.
✔ Easy Installation: Plug-and-play design, allowing users to attach it effortlessly to their air conditioners.
✔ Affordable Solution: Traditional air purifiers cost ₹10,000 – ₹50,000, whereas Airth’s technology provides a budget-friendly alternative.
✔ Scientifically Tested: Developed by IIT Bombay alumni, ensuring high-quality purification and safety.
Airth’s Pitch on Shark Tank India Season 4
The Airth team, led by Ravi Kaushik and Abhimanyu Kumar, entered the Shark Tank India stage seeking ₹1 crore for 2% equity, valuing their startup at ₹50 crore. They demonstrated how their technology could address India’s air pollution crisis by transforming every AC into a purifier.
Sharks’ Reactions and Offers
The Sharks were intrigued by the potential impact of the product, but concerns about valuation and market scalability arose. Here’s how they responded:
- Anupam Mittal (Shaadi.com): Liked the concept but questioned its market penetration strategy. He offered ₹1 crore for 5% equity.
- Aman Gupta (boAt) & Vineeta Singh (Sugar Cosmetics): Teamed up to propose ₹60 lakhs for 2% equity + ₹40 lakhs as a loan.
- Namita Thapar (Emcure Pharmaceuticals): Appreciated the health benefits but wanted more clinical validation before investing.
- Peyush Bansal (Lenskart): Felt the product was promising but needed more traction before making an offer.
Final Deal
After evaluating the offers, Airth accepted Anupam Mittal’s offer of ₹1 crore for 5% equity. The founders believed that Anupam’s expertise in tech-driven businesses and digital marketing would help them scale effectively.
Why is Airth’s Air Purifier a Game-Changer?
1. Tackles India’s Growing Air Pollution Crisis
Air pollution levels in India frequently exceed WHO’s safe limits. With indoor air being 5 times more polluted than outdoor air, Airth provides a smart solution for home and office environments.
2. Saves Money on Additional Purifiers
Instead of buying a separate air purifier, Airth’s plug-and-play device allows users to upgrade their existing ACs, saving money while ensuring cleaner air.
3. Low Energy Consumption
Unlike traditional purifiers that require separate power consumption, Airth’s device utilizes the existing AC system, reducing electricity costs.
4. Ideal for Homes, Offices & Commercial Spaces
From bedrooms and living rooms to hospitals and offices, Airth’s solution can be used in various settings to ensure a pollutant-free environment.
Challenges & Road Ahead for Airth
Despite securing investment on Shark Tank India, Airth faces challenges:
✅ Consumer Awareness: Many people still rely on traditional air purifiers and might need convincing to adopt this new technology.
✅ Competition: Brands like Dyson, Philips, and Xiaomi dominate the air purification market, so strong branding and differentiation are essential.
✅ Scaling Production: Airth must scale manufacturing while maintaining quality to meet growing demand.
However, with Anupam Mittal’s mentorship, Airth has the potential to become a leading brand in India’s air purification industry.
Conclusion
Airth’s innovative air purification technology has the potential to revolutionize the indoor air quality industry in India. By providing an affordable, energy-efficient, and highly effective solution, the startup is set to make clean air accessible to millions of households and businesses.
With Anupam Mittal’s investment and mentorship, Airth is well-positioned to scale and compete with established air purifier brands. As air pollution remains a pressing issue, solutions like Airth can play a crucial role in ensuring a healthier future for India.
🚀 Would you invest in an air purification technology like Airth? Share your thoughts in the comments!
FAQs about Airth’s Air Purification Technology
1. How does Airth’s air purification technology work?
Ans. Airth’s device attaches to an air conditioner (AC) and purifies the air using HEPA filters, activated carbon, and microbial deactivation layers to eliminate pollutants, bacteria, and viruses.
2. How is Airth’s solution different from traditional air purifiers?
Ans. Unlike standalone air purifiers, Airth’s technology integrates directly with existing ACs, making it more affordable, space-saving, and energy-efficient.
3. Is Airth’s device compatible with all types of air conditioners?
Ans. Yes, Airth’s air purification system is designed to work with most AC models, ensuring wide compatibility and easy installation.
4. Does the device require frequent maintenance?
Ans. Airth’s filtration system needs periodic cleaning and occasional filter replacement, similar to traditional air purifiers, but the maintenance is minimal.
5. Where can I buy Airth’s air purification device?
Ans. Currently, Airth is selling its products through its official website and e-commerce platforms like Amazon and Flipkart. It is expected to expand to offline retail stores soon.
6. Is Airth’s technology scientifically tested?
Ans. Yes, Airth’s product is developed by IIT Bombay alumni and has undergone rigorous testing to ensure effectiveness against airborne pollutants and microbial threats.
7. How much does Airth’s device cost?
Ans. Exact pricing may vary, but it is significantly cheaper than most traditional air purifiers, making it a budget-friendly alternative for Indian consumers.
